Choosing the Right Domain
Choosing your domain name or URL (uniform resource
locator, still known as universal resource locator) is more difficult than
you might think. In the first place, short, high-impact dotcom
designations are becoming increasingly difficult to acquire. Second, the
domain name you select must suit the image you want your business to
project. Ideally, you will want your business name and domain name to
match. For instance, if you operate Jim's Pool Cleaning, you would try to
acquire the right to use the URL jimspoolcleaning. com or perhaps jimspoolcleaning.net. The top-level domain com, however, is by far the
primary designation used by commercial enterprises, especially in North
America, with net being an alternative, yet not a first choice for most
businesses. Any other top-level domain (such as org or biz) is far less likely to
be considered a "legitimate" business by many potential customers.
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Before conducting a domain name search, you will want
to consider several alternatives, such as jimspools.com or jpcleaning.com. Because of the rapid expansion of the Internet, it's
important to choose a name and a domain name at the same time, especially
if you are selling primarily online.
The domain name that you select should also be short,
preferably 15 letters or fewer, easy to remember, easy to spell and
something that best describes the type of business that you operate, the
products you sell or the services you provide. With jimspoolcleaning.com, there is no mistaking that Jim provides pool cleaning
services.
Additionally, make sure
that you register your domain in your business name, instead of using any
one of the numerous extension services offered on the web. You want the
security of knowing that your domain name is yours and under your control.
Good names are hard to acquire. Ones that have not already been selected
or that become available go fast. Don't worry if your site is not ready.
Once you pay a domain registration fee, you can park the domain until
your site is built and ready to be put onto the web. Domain name
registration fees vary greatly, from a low of $7 per year to as much as
$100+ per year, depending on the designation (top-level domain) and the
registration service you choose. The majority of domain registration
services will conduct a search and provide customers with various
additional Internet and e-commerce services and packages, ranging from
website design to hosting and maintenance services.
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